Which sessions are most relevant to our priorities?
Which speakers or companies would be valuable to hear from?
What insight could benefit our team or organisation?
How might the discussions inform our strategy or decision-making?
Make the case to attend
Why the right event matters
At a time of rapid change across markets, technology and geopolitics, access to trusted insight and informed debate is more valuable than ever. With time and budgets under pressure, choosing the right forum matters.
Attending an FT Live event is an investment in sharper thinking, stronger connections and better-informed decisions. If you need approval to attend, the points below may help outline the value.
What you could gain from attending
At the Future of the Car, delegates typically benefit from:
17+ hours of curated content addressing key industry challenges.
90+ senior speakers and industry leaders
Opportunities to meet and exchange perspectives with peers across 400+ organisations and 20+ countries
Direct access to FT journalists and expert moderators
Senior advisers and industry specialists
What your organisation gains
Sending delegates to the Future of the Car can help your organisation:
Stay informed about key developments affecting the automotive industry
Hear directly from senior leaders and independent experts
Benchmark priorities against peers and competitors
OEMs represented at the Future of the Car 2026 include:
Aston Martin, Audi, Bentley Motors, BMW, Bugatti, BYD, Changan, Chery, Daimler, Ford, Geely, Genesis, General Motors, Hyundai Motors, Jaecoo, JLR, Kia, Lotus, Lucid, McLaren, Mercedes Group, NIO, Nissan Motors, Porsche, Renault, Scania, Toyota, Volkswagen, Volvo, XPeng, Zenco any many more...
Planning your business case
As you prepare your request, focus on how the event supports your priorities:
Use our downloadable template to quickly draft an email to your manager about attending Future of the Car
What delegates say they gained
Delegates highlight the value of what they learned and could apply to their work, including:
Strategic insight
“Agenda featured speakers from a diverse array of businesses, extending beyond OEM CEOs, which provided a well-rounded and comprehensive perspective. This breadth of expertise fostered deeper thoughts about the broader ecosystem, prompting meaningful reflections on areas where efficiencies could be enhanced and additional value could be unlocked within the value chain.”
/2025 event attendee/
High-quality discussions
“The panel discussions, particularly on electric vehicles and Chinese OEMs, were highly insightful and directly applicable to my work. The networking opportunities provided great value.”
/2025 event attendee/
Practical Learnings
“Listening to insight from industry leaders and hearing about how it can be applied to our day-to-day was great. The networking was good too, and easy to arrange using the event app.”
/2025 event attendee/
Valuable connections
“I find the event a great opportunity for networking and seeing wider industry talking points, outside of my own company's immediate ballpark. The way your app supports attending talks, setting up networking chats and then watching the talks back online is really very good..”
/2025 event attendee/
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About FT Live
FT Live is the events division of the Financial Times.
Building on the FT’s global reputation for authority, integrity and accuracy, FT Live convenes senior leaders, policymakers, investors and experts to examine the trends shaping industries, economies and the world we live in.
From bespoke briefings to award-winning annual summits, FT Live events deliver crucial business intelligence and valuable connections, digitally and in person, regionally and globally.